Cause marketing is one of the fastest growing segments of marketing today. Good companies inspire customers; great companies inspire everyone! Too many companies put a disproportionate amount of weight on their advertising and services because that’s what brings in the money. Guess what—you’re still competing on price and quality. Great service will not create loyalty, but an unforgettable cause-driven brand will. Stop winning (and losing) based on quality, service, and price. Understand the NEW competition and how to attract customers who will buy for life. Stop selling the obvious and learn how to sell more with purpose and cause-driven inspiration.